You might have forum members or friends that have given you tips on how to go about a Facebook ad. They may mean well, but there is one tip that should be avoided. This is making a Facebook account with an alias for your company or business.Let us say that there is a guy named Hank. Hank is looking to market a game he developed through Facebook ads. Since Facebook is known for having more than one way to provide entertainment for its members, this was the best way to create exposure for his game. However, he noticed that personal profiles are linked to Facebook ads. He thought that his Facebook profile would not be marketable with his target markets. He then decides to make another account under his pen name. This pen name happens to be the same name he uses on his blog site. This name is also registered with his bank in order for him to cash in checks made to this pen name. This is a legal thing for banks to do.On his blog, he had gone through great pains to make his readers think that he was younger than he actually was. He researched on the terminologies younger people use and used them on his blog. This made him relate to his target markets, which were the 17 to 21 age group. To match his blog, he put in a much recent date of birth, and he even put in a university that he had never gone to.In 9 months, the game he created was beginning to take off. He added a few apps, made a group on Facebook, and accumulated thousands of subscribers. The ad was definitely a huge success.Despite the success, a huge catastrophe took place. Facebook detected that he had a fake profile. The result was having his account closed. With the account closed, the ad was discontinued as well. When this happened, all of his subscribers, data, and apps disappeared as well.Hank couldn’t do anything about it. The only thing he could do was start all over again.Hank didn’t have any intention of hiding the truth. He thought he was being clever and a bit playful. He never thought that he was committing fraud. After all, there are a lot of people who have multiple accounts. However, upon registering an account, you do agree on providing your true name and true information.The first thing you read on this agreement is about not providing and fake information on the social network. In addition, you are not allowed to create a profile for anyone else without consent.There were a lot of things Facebook found fishy about Hank’s second account. These were his alias, date of birth, and university he attended.Whether Hank was intentionally fraudulent or whether his intentions were purely for marketing purposes is irrelevant. The fact of the matter is he lost his subscribers, his game, and his profits.It can be confusing going through all of the sections and fine prints of the agreement on Facebook. Often times, these sections contradict one another. The only way to get definitive answers is to meticulously read through themany pages of the agreement and not let anything slip your attention. This will make your investment and effort more worthwhile.The lesson to be learned here is always painstakingly read the fine print. This way, you never waste time and money.